Thiha Kyaw Phyo Resume

Profile

Thiha Kyaw Phyo

Digital Marketing Analyst

Thiha Kyaw Phyo is a Full Stack Digital Marketer with 7+ years of experience helping businesses grow through data-led marketing, automation, and performance optimisation. He supports organisations in transforming fragmented digital activities into scalable, results-driven growth engines. 

His work spans AI-driven paid media, marketing automation, analytics, and content-led performance across LinkedIn, Meta, Google Ads, and Email. By bridging strategy, execution, and insight, Thiha enables teams to operate more efficiently and deliver measurable commercial outcomes. 

Currently at Rothian, Thiha works with regional and global brands to navigate an increasingly complex digital landscape and build marketing strategies that drive sustainable growth.

  • Education

Bachelor of Computer Science (B.C.Sc), University of Computer Studies, Mandalay

  • Experience

Rothian

Digital Marketing Analyst​

Driving data-led, AI-assisted performance marketing initiatives across paid media, automation, and analytics to improve campaign efficiency, lead quality, and measurable business outcomes for regional and global brands.

Feb 25 – Present

EDKA Digital​​

Assistant Manager, Digital Marketing

Led performance marketing and media buying initiatives, managed cross-functional execution, and optimised digital campaigns across multiple platforms to support client growth and scalable lead generation.

Dec 22 – June 24

ERKE Myanmar

Head of E-Commerce & Digital Marketing

Oversaw e-commerce and digital marketing strategy, driving online sales growth through performance media, content optimisation, and platform-led execution across key digital channels.

July 21 – Dec 22

CX Myanmar Distribution

Digital Marketing Executive​

Executed day-to-day digital marketing campaigns, supported paid media optimisation, and contributed to content and reporting to improve campaign performance and engagement.

Feb 21 – Jun 21

Happy Sales - POS Supply​

Content Creator

Created digital content assets including visuals, videos, and copy to support brand awareness, product promotion, and social media engagement.

Jan 20 - Jan 21

Caesar Digital Lab

Digital Marketer

Supported end-to-end digital marketing execution across social media, content, and paid campaigns, building a strong foundation in performance marketing and data-driven optimisation.

Mar 18 - Jan 20

  • Recognition / Certificate

The Fundamentals of Digital Marketing

Google Digital Garage

Social media marketing strategy 2022

Udemy

Digital Marketing Communications in Practice

Strategy First University - SFU

LinkedIn Content and Creative Design

LinkedIn

LinkedIn Marketing Solutions Fundamentals

LinkedIn

LinkedIn Marketing Strategy

LinkedIn

  • Skills
Full Stack Digital Marketing Expertise (Performance, Content, Automation)
95%
Strategic Marketing-to-Business Alignment
92%
AI-Driven Campaign Optimisation
88%
Content Creation & Performance Storytelling
90%
Creative Production (Visual & Music)
88%
Marketing Analytics & Insight-Led Decisions
90%
Stakeholder Influence & Collaboration
87%
Innovation & Continuous Optimisation
88%
Visionary Growth Thinking & Market Awareness
86%
  • Languages
  • English
  • Burmese
Resume

Paid Ads Campaign

Cyber Resilience Assessment Campaign at GISEC 2025

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Email Marketing Campaign

Targeted Email Marketing Campaign for ADIPEC 2025

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Multi-Channel Campaign

Multi-Channel Marketing Campaign for GITEX 2025

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